Seven Ways to Increase Your Website’s Digital Footprint

Seven Steps to Digital Success 

If you hope to compete in the modern market, you need a digital presence that draws in customers and produces sales.  

Your digital footprint, the trail of information and data left behind when you post on the internet, is the best way to attract online attention from potential customers.  

Examples of digital footprints include social media posts, search engine results, online transactions, and email communications. These can have a long-lasting impact on a business's online reputation.

There are seven factors that Legend Web Works has identified as the most important for improving your digital footprint. 

• User Experience (UX)
  
  
•  SEO
  
  
• Digital Marketing
  
  
• Google AdWords
  
  
• Email Marketing
  
  
• Reputation Management
  
  
• Photography/Videography 

In order to achieve a seamless online presence that effectively serves your business needs, it is important to continuously optimize and maintain all strong strategies. 

Let’s take a closer look at each of these seven factors that go into determining the strength of your digital footprint, and how you can improve each.  

1. User Experience (UX) 

User experience is the overall experience a user has while interacting with your website or digital product. For your business, UX encompasses design, usability, content, and functionality.  

Boosting your site’s UX can do many things to help your brand, including increasing user engagement, improving conversion rates, building brand loyalty, and more!

2. Search Engine Optimization (SEO) 

SEO is the process of improving the number of visitors to your website from search engines by ensuring your website appears at the top of search results, including Google, Bing, and others. SEO targets unpaid traffic, with results organically deriving from questions people are searching. 

At Legend Web Works, SEO is a huge part of what we do to help our clients find sustainable success on the web.  

You can think of SEO as free organic advertising on the web. Better SEO comes from many different sources like keyword research, link building, mobile optimization, and site structure optimization. 

3. Digital Marketing 

Digital marketing is the process of promoting your brand online. It includes many strategies and initiatives like SEO, social media marketing, email marketing, advertising, and more.  

Content marketing is one of the most important aspects of digital marketing. It includes creating and distributing high-quality content like blog posts, videos, infographics, and social media posts that aim to build trust authority, and brand awareness.  

4. Google AdWords (or Google Ads) 

Google AdWords is an online platform that allows businesses to create and display ads, or Pay-Per-Click ads, on Google search results pages and other websites that participate in Google's advertising network. AdWords is a great way to drive traffic and business to your website.  

5. Email Marketing 

One of the best ways to get your brand in front of a customer’s eyes is by jumping to the top of their inbox. Collecting customer emails and personal information is important because it allows you to send them messages, deals, discounts, and promotions directly to their inbox. You can even send them newsletters or blogs that you want them to read.  

Email marketing for a business website can help increase brand awareness, drive traffic, and generate leads or sales.  

6. Reputation Management 

Reputation management includes any action that influences the online perception of a brand. This includes tracking and responding to online comments, reviews, and feedback, in addition to promoting positive content and engaging with audiences on various platforms.  

The goal of reputation management is to maintain a positive brand image and build trust with customers and stakeholders. When customers see a brand with a strong online reputation, it will reinforce the idea that your company is a trusted source of goods and information.  

7. Photography and Video 

Photography and video are two of the most important pieces of your brand’s digital footprint. They make a strong visual impression on your visitors and lend a striking sense of theme and connectivity. Photos and videos are one of the best tools you can use for visual identity and branding. 

High-quality photos and videos will enhance your visitors’ overall experience of your website, and they are easily sharable making them endlessly versatile. 

How do the Different Elements of Your Digital Footprint Work Together? 

UX, SEO, Digital Marketing, Google AdWords, Email Marketing, Reputation Management, and Photography/Videography all work together to create a cohesive brand identity and establish a strong digital footprint by ensuring that the user experience is seamless across all touchpoints.

Your digital presence must be a continuous experience that informs your consumers about your brand and urges them to take the next step (whether that be making a purchase, filling out a contact form, signing up for your service, or something else).  

For example, if your website has a good UX design, it will lead to higher engagement and better conversion rates. Good UX can also improve your SEO by decreasing bounce rates and increasing the time users spend on your website, which can positively impact your search engine rankings. 

Digital marketing and Google AdWords drive visitors to your website, and SEO helps ensure that your website is optimized to rank well in search engine results pages. 

Email marketing can help you follow up with leads and retain existing customers, and reputation management helps you monitor and improve your online reviews and ratings, which can also impact your search engine rankings. 

Finally, quality and consistent photography and videography improve the overall look and feel of your website and social media presence, which can lead to better engagement and more shares on social media platforms. 

Overall, all of these elements work together to create a strong digital footprint that works for your site and your brand.