How to Optimize Your Google Business Profile

Your online presence is one of the most important aspects of your business in today's world. Data collection firm Bright Local estimated in its 2023 "Local Customer Review Survey" that today 98% of consumers use the internet to find information about local businesses.

That means that people in your area are not using phone books, or driving from street to street to find businesses, they are using Google. As a result, if your Google Business Profile is not up to speed, then you are letting customers slip through your fingers.

A strong Google Business Profile is a part of a strong digital presence. You can think of it as step one in your digital marketing efforts. It is often the first thing potential customers see when they Google your business, and a half-baked profile can send would-be customers scurrying.

Legend Web Works is a comprehensive digital marketing service firm, and we have dedicated ourselves to helping businesses get found on the web. Every business can have an excellent online presence, whether they manage digital marketing efforts themselves or hire a full-service firm to tackle marketing campaigns for them. Step one to online success is setting up your Google Business Profile.

In this post, we will answer all your questions about Google Business Profiles, including:

What is a Google Business Profile?
How to Set Up Your Google Business Profile
Optimizing Your Presence on Google

Keep reading to learn more about your Google Business Profile!

What is a Google Business Profile?

Your Google Business Profile (sometimes called GBP) is an online tool that exists to help your business manage its online presence on Google search results pages and Google Maps. Your GBP gives you a way to maintain a detailed listing that appears on Google when people search for your business. It is a concise list of your business's basic information like hours of operation, address, website URL, a short description, and phone number.

However, in addition to the basics your GBP also contains many other smaller details including geographic location on a map, customer reviews, photos, a messaging feature, and more. It is your all-in-one tool for facilitating customer interactions with your business over Google.

In the next section, let's take a look at some of the benefits of optimizing your Google Business Profile.

Benefits of Optimizing Your Google Business Profile

Optimizing your Google Business Profile is essential for businesses looking to enhance their online presence and engage with potential customers. By utilizing this powerful tool, you can enjoy numerous benefits that will boost your visibility, search rankings, and customer engagement.

First, optimizing your Google Business Profile ensures that your business appears prominently in relevant search results. This increased visibility allows potential customers to find your business easily and increases the chances of them visiting your physical location or contacting you for services.

Secondly, having a fully optimized profile enhances your online presence by providing essential information such as your business address, phone number, and hours of operation. This information is crucial for customers who rely on Google Maps and search queries to find businesses near them. Moreover, optimizing your profile improves your search rankings on Google. By including relevant keywords, business categories, and a detailed business description, you increase your chances of appearing in relevant search results and staying ahead of your competitors.

Lastly, an optimized Google Business Profile encourages customer engagement. Through features such as business posts, customer reviews, photos, and Q&A, you can actively communicate with your audience, highlight your services, and foster trust with your customers.

How does a digital marketing firm power business growth? Check out this blog!

How to Set Up Your Google Business Profile

Setting up your Google Business Profile is something that every business must do to compete in the modern world. Setting up and managing your GBP is not overly complicated but it does take some time.

Legend Web Works is here to help you set up your GBP in just ten steps (which we have laid out for you below).

Sign into Google: If you don't already have a Google account, create one using a trusted email address that you will remember and use. You'll need this account to manage your business profile.
Visit Google Business Profile: Go to the Google Business Profile website by visiting https://www.google.com/business/.
Click "Manage Now": This button will typically appear in the top right corner of the page.
Enter Your Business Name: Type in the name of your business. Be sure to proofread, you don't want a type-o here!
Choose Your Business Category: Select a category that best describes your business. This helps Google connect your business with relevant search inquiries.
Add Your Business Address: If you have a physical storefront or office that customers can visit, enter your business address. If you operate online or don't have a physical location, you can choose to hide your address.
Specify Service Areas (if applicable): If your business provides services within a specific area but doesn't have a physical location for customers to visit, you can specify your service areas or delivery areas.
Add Contact Information: Enter your business phone number, website URL, and anything else you wish to add. This information will be visible to customers.
Complete Your Profile: Add additional information like your business hours, a brief description of your business, and any other relevant details.
Verify Your Business: Google will ask you to verify your business to ensure the accuracy of your listing. The most common method is by mail. Google will send you a postcard with a verification code to the address you provided. Once you receive it, log in to your Google Business Profile and enter the code to complete the verification.

Once you follow these ten steps, your GBP will be set up. It is crucial to remember that this process can take time. Afterward, you will want to optimize your profile by adding photos, making posts, and updating your information when relevant. Also, be sure to use your GBP to engage with customers and look through the data provided by Google to further optimize your online presence.

All of this can be overwhelming, and many businesses find that a third-party digital management firm, like Legend Web Works, is the best choice for them to handle these duties.

Two people sitting at a table with laptops, talking

Optimizing Your Presence on Google

In today's digital age, having an online presence is crucial for businesses to reach potential customers. One of the most effective ways to optimize your online presence is by creating and managing a Google Business Profile.

To ensure that your Google Business Profile effectively generates visibility and drives customer engagement, it is essential to focus on optimizing it.

By implementing various SEO strategies and leveraging the available features, such as Google Posts and customer reviews, you can improve your search ranking and attract more prospective customers. Furthermore, regularly updating your business information, responding to customer reviews, and utilizing keywords relevant to your business category can significantly enhance your online presence.

With these optimization techniques in place, your business will be well-positioned to thrive in the competitive world of online search and maps.

How can you gain customer trust through content marketing? Check out this blog!

Improving Discovery Search Ranking

Improving your discovery search ranking on Google is essential for attracting potential customers and enhancing your online presence. Here are some key strategies to optimize your Google Business Profile:

Accurate Business Category: Make sure your primary business category accurately reflects your offerings. This helps Google understand your business and show it to relevant search queries.
Optimized Business Description: Craft a compelling business description that includes relevant keywords. Highlight your unique selling points and services or products offered. Additionally, include your physical address and business hours to ensure accurate information is displayed to users.
Positive Reviews: Encourage happy customers to leave positive reviews on your Google Business Profile. High ratings and positive feedback not only build trust but also improve your search ranking.
Engage with Potential Customers: Regularly engage with potential customers through your business profile. Respond promptly to customer actions, such as reviews, questions, and customer photos. This fosters a positive online reputation and increases visibility.

Implementing these strategies will improve your discovery search ranking, helping you attract prospective customers and stand out from competitors. Stay consistent with these optimizations and monitor your performance to gauge your progress.

Legend Web Works Makes GBP Management Easy

Your Google Business Profile is a cornerstone of your business's online presence. It is the first thing your customers see when they Google your business's name and, if implemented correctly, can make an excellent first impression.

Google Business Profiles are like an online directory of all the information your customer base needs to find you including your hours of operation, phone number, address, and more. As a business manager, it is your job to ensure that your customers can find you as easily as possible.

Managing your business's online presence can be overwhelming, especially on top of your regular duties. For this reason, many business owners choose to outsource their digital marketing efforts to a comprehensive digital marketing firm, like Legend Web Works.

Legend Web Works is here for you. We can manage your Google Business Profile in addition to other marketing efforts like social media management, blog writing, reputation management, and more. We are your digital marketing partners and our expert marketing professionals know what it takes to advance your business to the next level.

If you are curious about the benefits Legend Web Works can offer your business, click here today!

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